Ronaldo and Binance Announce NFT Partnership

0 16

Binance may be taking advantage of the crypto downturn to expand its NFT market share.

Key Takeaways

  • Cristiano Ronaldo announced a multi-year NFT partnership with industry giant Binance.
  • The Portuguese football legend said his collection would be an opportunity for fans to “own an iconic piece of sports history.”
  • Despite being built on one of the leading crypto ecosystems, Binance NFTs have never really taken off.

Cristiano Ronaldo and Binance are partnering up to offer football fans a chance to own “an iconic piece of sports history.”

“Iconic Piece of Sports History”

Cristiano Ronaldo is getting into NFTs.

The football superstar announced today his exclusive partnership with Binance. Ronaldo stated the multi-year deal would be an opportunity for fans to “own an iconic piece of sports history” and be part of his Web3 community. 

“Today we are going to change the NFT game and take football to the next level,” said Ronaldo in a video.

Binance is one of crypto’s largest ecosystems; its major components include the Binance centralized exchange and the Binance Smart Chain (BSC). BSC is the second most used blockchain (behind Ethereum), with 407 different protocols built on it and $5.92 billion of value locked. 

Despite these impressive metrics, Binance has struggled to foster a thriving native NFT ecosystem. PancakeSwap, Binance’s decentralized exchange and leading protocol, is twentieth in terms of NFT marketplaces, with only $79 million of cumulative trading volume (Ethereum marketplaces such as OpenSea and LooksRare respectively have $31.24 billion and $23.23 billion).

The partnership with Ronaldo could therefore be seen as an attempt by Binance to bring value to BSC and begin increasing the blockchain’s NFT market share. Binance CEO Changpeng Zhao “CZ” may have hinted as such on this retweet of the official announcement: “Now, we start.”

Other notable NFT collaborations were also revealed this week, including artist and music producer Pharell Williams’ recent appointment as Chief Brand Officer for the Doodles collection.

Disclosure: At the time of writing, the author of this piece owned ETH and several other cryptocurrencies.

The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.

You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.

See full terms and conditions.

Pharrell Williams Joins Doodles NFT Project as Chief Brand Officer

News

Alongside the Pharrell Williams partnership, Doodles also announced its first-ever capital raise led by Reddit co-founder Alexis Ohanian’s venture capital firm, Seven Seven Six.  Pharrell Williams Becomes Doodles CBO Pharrell…

Pharrell Williams Joins Doodles NFT Project as Chief Brand Officer

Uniswap Will Integrate NFTs With Genie Acquisition

News

Uniswap announced today that it has acquired Genie, a market aggregator for non-fungible tokens or NFTs. Uniswap Will Introduce NFT Support Uniswap is one of the largest DeFi exchanges in…

Uniswap Will Integrate NFTs With Genie Acquisition

eBay Acquires NFT Marketplace KnownOrigin

News

The web commerce giant eBay has acquired KnownOrigin, a marketplace for non-fungible tokens, or NFTs. eBay Closed KnownOrigin Deal Today In a press release today, eBay said that it has…

eBay Acquires NFT Marketplace KnownOrigin

Leave A Reply

Your email address will not be published.